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Privacy Policy

Privacy Policy

Privacy Policy

Last updated: November 23, 2025

Tough Creations ("we" or "us") operates this online store and website ("Services"), powered by Shopify, to offer a curated shopping experience for solid perfumes and related products. This Privacy Policy describes how we collect, use, store, share, and protect personal information when you access, use, or transact with us via the Services, or otherwise communicate with us.

Your Consent

By using our Services, you expressly consent to our collection, processing, retention, transfer, and disclosure of your personal information as described here. We only collect data for specified, lawful purposes, and strive to be transparent about our practices.

Personal Information We Collect or Process

"Personal information" means data that identifies or could reasonably identify you. We may collect and process the following categories:

  • Contact details: name, address, phone number, email, shipping/billing address.
  • Payment details: credit/debit card numbers, account info, payment confirmation data.
  • Account information: username, password, preferences, settings, security questions.
  • Transaction history: viewed items, wishlists, purchases, returns, cancellations.
  • Communications: support queries or messages.
  • Device/browser information: IP address, device type, browser, network, identifiers.
  • Children’s Data: We do not knowingly collect personal data from children. If under 18, parental verifiable consent is required for any use or transaction per DPDP Rules.

How We Use Your Personal Information

  • Service Operations: Fulfilling orders, processing payments, remembering preferences, managing accounts.
  • Customer Support: Responding to support requests, account verification, notifications.
  • Marketing & Personalization: Subject to your opt-in or settings, sending promotional messages, offers, or product information by email/SMS/post.
  • Security & Fraud Prevention: Ensuring secure payments, account authentication, fraud screening and prevention.
  • Legal Compliance: Complying with applicable laws, responding to valid legal requests or investigations, enforcing rights and agreements.

Cookies, Tracking & Analytics

  • Shopify and third-party analytics (including Google Analytics) may use cookies, pixels, and web beacons to track user behavior, performance, and site usage.
  • Data collected may include anonymous usage patterns to improve Services but is never sold to third parties.
  • Cookie consent banners and opt-out options are provided in accordance with law.

How We Disclose Personal Information

  • To partners such as Shopify, payment processors, shipping providers, data analytics, and technology services as strictly necessary for Services.
  • To law enforcement, government agencies, or courts where required by law.
  • We do not sell or rent your personal information to any third party.
  • All vendors are contractually bound to maintain data confidentiality and security as per DPDP Rules.

International Transfers

Your data may be transferred, stored, or processed outside India if necessary to provide you Services (e.g., Shopify/analytics servers), subject to strict legal safeguards required by Indian law.

Data Retention and Erasure

  • We retain personal data for as long as needed to provide Services and comply with law; for transaction logs, minimum retention is one year.
  • Inactive accounts and obsolete data are scheduled for automatic erasure after statutory retention periods.
  • You may request deletion or correction of your personal data by contacting our Grievance Officer.

Children’s Data & Parental Consent

We do not knowingly allow transactions by children under 18 without verified parental consent, per DPDP Rules. If notified of any child’s data being processed in error, we will promptly erase such information.

Security Safeguards

  • All personal data is protected by encryption, secure servers, regular audits, strict access controls, and log retention as prescribed by DPDP Rules.
  • In case of any breach, affected users and regulators will be notified as required within 72 hours.

Your Rights

  • Access, correct, restrict, or delete your personal information at any time by contacting the Grievance Officer.
  • Withdraw consent for marketing/advertising at any time using unsubscribe links or by contacting support.

Updates to This Policy

We may revise this Privacy Policy periodically. Major changes will be notified on this page or by email. Continued use implies acceptance of updated practices.

Grievance Redressal (Mandatory for Indian E-commerce under CP Rules/DPDP Rules)

  • Grievance Officer: Sumit Pethani
  • Email: info@shoptough.in
  • Company: Tough Creations
  • Address: Raja Apartment, Himalaya Soc., Ghatkopar West 400084 Barve Nagar SO MAHARASHTRA 400084

All privacy or data complaints will be acknowledged within 48 hours, and resolved within 30 days.

Contact

For privacy queries or to exercise your rights, email info@shoptough.in or write to Tough Creations, Raja Apartment, Himalaya Soc., Ghatkopar West 400084 Barve Nagar SO MAHARASHTRA 400084. Please direct all legal issues to the Grievance Officer.